So Bryan Singer’s Superman reboot wasn’t rebooty enough for fans, critics and (most importantly) Warner Bros.

A few days back, Anne Thompson reported in VARIETY:

(The studio) believes that the last movie didn’t break the mold and wound up in some kind of middle limbo. Today I was told that it is a priority at the studio to find the right direction and if Bryan Singer is willing to do that, fine, but if he gets in the way, he may not stay on the project. There are no writers working on a Superman script now. The studio wants to figure it out. “It might be better to start from scratch,” one exec admitted.

Limbo? Not exactly.

Warner Bros. Pictures Group President Jeff Robinov told The Wall Street Journal that the studio is going to be reintroducing Superman. Here is what the article says:

Warner Bros. also put on hold plans for another movie starring multiple superheroes — known as “Batman vs. Superman” — after the $215 million “Superman Returns,” which had disappointing box-office returns, didn’t please executives. “‘Superman’ didn’t quite work as a film in the way that we wanted it to,” says Mr. Robinov. “It didn’t position the character the way he needed to be positioned.” “Had ‘Superman’ worked in 2006, we would have had a movie for Christmas of this year or 2009,” he adds. “But now the plan is just to reintroduce Superman without regard to a Batman and Superman movie at all.”

The article also talks about Warner Bros. adapting other DC properties over the new few years. Check it out here. Who will do for the blue boy scout what Nolan did for The Dark Knight? Can DC match Marvel’s recent run of success (Spider-Man, Iron Man, et al). It will be fun to find out.